SaaS Homepage Rewrite
A full messaging overhaul for a SaaS homepage — new positioning, new hierarchy, new voice.
Trial signups up 32%
Conversion Copywriter
I write the words that turn browsers into buyers.
Seven years writing for SaaS and e-commerce brands, obsessed with one thing: clarity that converts. No fluff, no jargon — just words that make people act.
About
A bit about me
I'm a copywriter with seven years writing for SaaS and e-commerce brands. I obsess over one thing: clarity that converts. No fluff, no jargon — just words that make people act.
Services
What I do
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Landing Pages
High-converting pages built around one clear message, drafted in Figma and refined through customer interviews.
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Email Sequences
Welcome flows and nurture sequences that build trust fast and move subscribers toward a decision.
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Sales Pages
Long-form copy that makes the case for your offer, structured for skimmers and readers alike.
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Brand Messaging
A clear, consistent voice across your site and product, developed through research in Notion and Google Docs.
Selected work
Recent projects
Skincare Welcome Sequence
A 6-email welcome sequence for a skincare brand, designed around their onboarding flow.
41% open rate, 12% clickthrough
Online Course Sales Page
Long-form sales copy for an online course launch, built to carry the entire funnel.
Launch hit $80k in the first week
Why me
Why work with me
Seven years, two industries
Deep, specific experience writing for SaaS and e-commerce — not a generalist skimming the surface.
Research-first
Every project starts with customer interviews, not guesswork about what your audience wants to hear.
Clarity over cleverness
No fluff, no jargon — copy that says exactly what it means and gives people a reason to act.
Process
How we'll work
- 01
Discovery
We talk through your offer, audience, and goals, and I dig into existing customer research.
- 02
Customer interviews
I talk to your customers directly to find the language that actually moves them.
- 03
Draft
You get a first draft built around one clear message, structured for how people actually read.
- 04
Refine
We revise together until the copy sounds like you and reads like it converts.
- 05
Hand-off
Final copy delivered in Google Docs or Figma, ready for design and dev.
Kind words
What clients say
"Devin made our product finally sound like what it does. Signups jumped almost overnight."
Head of Growth, SaaS startup
"Fast, sharp, and actually understood our audience."
Founder, skincare brand
Who I work with
Ideal clients
Founders and marketing leads at SaaS or e-commerce companies who know good copy pays for itself.
FAQ
Questions, answered
What kind of projects do you take on?
Landing pages, email sequences, sales pages, and brand messaging — mainly for SaaS and e-commerce brands.
Do you do customer research as part of the process?
Yes. Customer interviews are part of how I work on most projects — they're where the best copy actually comes from.
What tools do you work in?
Google Docs and Notion for writing and strategy, Figma when copy needs to live inside a design file.
How do we get started?
Email me with a bit about your project and I'll follow up with next steps.
Contact
Let's talk
If you've got an offer worth writing about, I'd like to hear about it. Send me a note and I'll get back to you.
Email me